Today: Feb 14, 2025

X Unveils XPro: The Subscription Evolution of TweetDeck

2 years ago

The winds of change are blowing through the social media landscape as X, the platform formerly known as Twitter, takes a leap into the realm of premium services. It seems the promise to monetize TweetDeck has transformed into a reality. Users, including the astute social media consultant Matt Navarra, have stumbled upon a sales page for X Premium, now aptly named XPro, while attempting to load up the once-familiar TweetDeck.

While some of us here at Lion Herald haven’t encountered the paywall just yet, the widespread reports of users being locked out of XPro until they part with their coins suggest that we might all be on the brink of this change.

Forewarned is forearmed. X laid its cards on the table back on July 3rd, announcing its intentions to transform XPro into a subscriber-exclusive feature.

The plan was to roll this out “in 30 days.” While they might have missed their self-imposed deadline by a smidgen, it’s clear that the course has been set.

Under the visionary wing of Elon Musk, X has been steadily enhancing the allure of X Premium, now Twitter Blue.

Features like extended post lengths, formatting perks, ad revenue sharing, and the allure of higher rankings in conversations and searches have been added.

Now, X is betting that XPro, complete with its enticing blue checkmark, is a prize worth paying for

The tale of TweetDeck is one of transformation. From being one of the most sought-after third-party Twitter tools pre-2011 to its subsequent acquisition by X, its journey has been noteworthy.

TweetDeck’s prowess in managing multiple accounts and custom feeds was a boon for journalists, marketers, and others navigating the Twitterverse daily for their professional pursuits.

In a world where the app ecosystem is being monetized, the move to put a ‘Pro’ label on TweetDeck and attach a price tag does carry some rationale.

Yet, it’s hard to ignore the sigh of nostalgia for a once-free gem that has now been crowned with a premium title.

Change often carries a pinch of bittersweetness, but as X evolves into XPro, users will be left with the decision to embrace the evolution or weigh the costs of continuing to use a tool that has transitioned from free to premium.

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