MorningRoar #10
If you think your potential customers are hanging onto your every word, you’re dead wrong.
In fact, they’re probably forgetting half of what you say and distorting the other half.
Here’s the kicker—you’ve got to repeat yourself. A lot.
Yes, Today I’m talking about hammering that message home until you feel like a broken record.
But trust me, it’s not just necessary; it’s essential.
Here’s why:
1. Your Customers aren’t as informed as you think they are
You live and breathe your product. You know every feature, every update, every little benefit your SaaS offers.
But your customers? Not so much.
Research shows that people are 10 times less aware of what you’re offering than you think they are.
That’s right—ten times.
You might think you’ve communicated your value proposition clearly, but in reality, most people barely notice it.
They’re bombarded with information daily, from all directions, and your offer is just another blip on their radar.
Why is that? Well, it’s simple psychology.
The illusion of transparency is a cognitive bias where we overestimate others’ ability to understand our internal states—what we think is clear as day is often cloudy or completely invisible to others.
This means your customers are less likely to notice or understand your SaaS offer unless you repeat it consistently.
The solution? Repeat yourself until they can’t ignore it.
2. People only half-listen (And that Includes your customers)
Here’s the uncomfortable truth: Your customers aren’t hanging on your every word.
In fact, they’re probably only half-listening.
Studies show that the average attention span has dropped to just 8 seconds—shorter than a goldfish’s.
And even when people are listening, they’re often distracted, multitasking, or just plain zoned out.
In the world of SaaS, this means that you need to constantly reinforce your message to make sure it sticks.
Think of it like advertising 101: the more often people see or hear something, the more likely they are to remember it.
This isn’t about being annoying; it’s about ensuring that your message penetrates through the noise.
So, don’t be afraid to send that email again, post that blog post one more time, or reiterate your offer on social media.
3. What Little They Do Listen To, They Forget or Misinterpret
Even if you manage to grab their attention for those precious few seconds, don’t count on it lasting.
Human memory is fickle—people forget up to 90% of what they learn within a week, according to the Ebbinghaus Forgetting Curve.
And let’s not forget about the misinterpretation factor.
People often remember things in a way that aligns with their existing beliefs or simply muddles the message altogether.
In practical terms, this means your customers might recall your SaaS offering—but with crucial details missing, or worse, completely wrong.
By repeating your core message over and over again, you’re not just fighting against forgetfulness; you’re correcting misconceptions before they take root.
Repetition allows you to control the narrative and keep your value proposition crystal clear in your customers’ minds.
Repetition Is Your Superpower
In marketing, sales, and especially in SaaS, repetition isn’t just a strategy; it’s your secret weapon.
By embracing repetition, you’re not just reinforcing your message—you’re making sure it’s actually heard, understood, and remembered.
So the next time you hesitate to send that follow-up email or repeat your pitch for the umpteenth time, remember:
You’re not being redundant—you’re being effective.
Your future customers will thank you for it when they finally subscribe.
