MorningRoar #13
Congratulations you have just identified a problem, but here is the uncomfortable part: There are several ways to solve it that exist already.
How can you set yourself apart and position yourself as a unique solution provider?
And that’s where things get tricky.
Sure, you’ve got the genius solution that could revolutionize your industry—but if you can’t frame it right, communicate it well, and make it irresistible, you’re just another voice in the noise.
But don’t worry, I’ve got you covered.
Today, I’m going to share with you the framework that will help you craft the perfect message and set your business light-years ahead of the competition.
To effectively describe your innovative approach that sets your business apart,
*Consider highlighting the unique value you offer,
*The specific problem you solve in a new way,
* And how this benefits your clients or customers.
Fill in the blank:
1.Emphasize the unique solution
“Our approach is different—it’s revolutionary. We’ve reimagined [industry/problem] by [specific innovation or method], allowing us to [unique outcome].
This is a new way of doing things; [give examples]
it’s the smarter, [give examples]
faster, [give examples]
and more effective way.”[give examples]
2.Highlight client-centric innovation
“At the core of our innovation is a deep understanding of our clients’ needs.
We’ve crafted a [service/product] that meets expectations [ give an example]
—it anticipates them, [ explain how]
creating a seamless experience that drives real results [ show the results from your test.]”
3.Showcase tangible benefits
“What sets us apart is the tangible impact of our innovation. By leveraging [technology/process], we’ve reduced [time/cost/effort] by X%, enabling our clients to achieve [specific goals] more efficiently than ever before.”
4.Focus on disruption and change “We’re not just participating in the market; we’re disrupting it. Our groundbreaking [approach/technology] flips the script on traditional [industry] practices, offering a fresh, bold alternative that redefines what’s possible.”
5.Speak to vision and future impact
“Our innovation isn’t just about today—it’s about shaping the future. We’re setting new standards in [industry] with [specific approach], ensuring our clients are always ahead of the curve and ready for what’s next.”
When you clearly articulate what sets your solution apart, you establish yourself as an authority in your field.
It signals that you have a deep understanding of the industry and are at the forefront of innovation.
This builds credibility and makes potential clients more likely to trust your product.