MorningRoar #8
By now, you’ve probably spent countless hours perfecting your product.
You’ve polished the user interface, ironed out bugs, and maybe even thrown in a few Easter eggs for the truly dedicated.
But here’s the thing—no matter how great your SaaS is, if your users don’t want it, you’re just another app in an overcrowded marketplace.
So, how do you make them want what you’re offering?
Simple: play a little hard to get.
Don’t roll your eyes just yet—this isn’t about being shady. It’s about mastering the art of intrigue.
Humans are wired to crave what they can’t easily have, and your SaaS can be the elusive gem they didn’t even know they needed.
Step 1: Dangle the carrot (But don’t give it away)
First things first, don’t spill all your secrets upfront. You know that one feature that makes your SaaS stand out?
The one that’s so cool it could sell the whole thing on its own? Yeah, don’t lead with that.
Instead, hint at its existence. Use phrases like “exclusive feature” or “unlock powerful tools”—just enough to make potential users lean in, but not so much that they know exactly what they’re getting.
Think of it like a first date.
You wouldn’t start by telling someone your deepest secrets, right?
You’d drop just enough hints to keep them interested and wanting to know more.
Step 2: Tease them with a limited preview
Who doesn’t love a good preview?
Think movie trailers or sneak peeks—they show just enough to get you excited but never the whole story.
For your SaaS, this might mean offering a free trial with limited features.
Let users taste the goods, but keep the best parts locked away. If they’re hooked, they’ll come running back with their credit card in hand.
But here’s the trick—make that preview short. I’m talking 7 days, max.
You want them to be on the edge of their seat when the trial ends, scrambling to upgrade because they just can’t go back to life without your service.
Step 3: Build the buzz
Remember, anticipation is your friend.
Drop subtle hints on social media about upcoming features or updates without giving too much away.
Create a sense of “something big is coming,” and let your users speculate.
People love to feel like they’re in on a secret, especially when that secret is something they can’t wait to get their hands on.
Even better, give early access to a select few.
These VIP users will do the marketing for you by raving about what’s coming, which will make everyone else want it even more.
It’s human nature—we always want what others have, especially when it seems just out of reach.
Step 4: Keep a little mystery
Now, this might sound counterintuitive, but sometimes it’s okay to hold back.
Don’t overwhelm your users with too much information at once. Keep your product slightly enigmatic.
Think Apple’s product launches—they never reveal everything at once, and the world tunes in just to see what’s behind the curtain.
With your SaaS, this could mean gradually rolling out features or launching with a simple core offering and expanding over time.
This way, your users are always looking forward to what’s next, instead of getting bored with what they already know.
Step 5: The perfect timing for the big reveal
Finally, when you do decide to reveal your full hand, make sure it’s at the right moment.
Maybe it’s after users have hit a milestone within your SaaS, or perhaps it’s tied to a special event.
Timing is everything. You want your users to feel like they’ve earned the big reveal, that they’re finally part of something exclusive.
And when you do reveal it, make it epic.
Pull out all the stops—videos, case studies, testimonials from those lucky early adopters.
Make them feel like they’re getting something that’s truly valuable, something they’ve been waiting for.
At the end of the day, building desire for your SaaS isn’t about tricking your users.
It’s about understanding human psychology and using it to create a product that people can’t resist.
So, go ahead and play a little hard to get.
Make your SaaS the one they can’t stop thinking about, the one they just have to try.
Because when you master the art of intrigue, your users won’t just be interested—they’ll be hooked.
And that, my friend, is how you turn curiosity into conversions.
Now go out there and make them chase you!
