MorningRoar #5
Yesterday evening, I listened to an interview with Omar Eltakrori, who hosted one of my favorite online business coaches, Myron Golden. Myron, a multiple 8-figure entrepreneur, spoke about how to create, convey, and convert offers. He’s been helping entrepreneurs craft offers that position businesses to achieve 7-figure days.
One part that resonated with me was about how value is formed, where it comes from, and how to articulate it. I slept on it, and this morning during my run, I meditated on it. Now, I’d like to share my key takeaway with you.
How valuable is your SaaS product? The real answer lies in how well you align its value with what your users care about most.
We often hear the classic advice: “Dive deep into your users’ daily struggles. What keeps them up at night? Tailor your product to solve those specific issues. The more targeted your solution, the more valuable it becomes.”
But beyond this well-known approach, there are three deeper ways to understand what your users value and how to interact accordingly:
According to Myron Golden, if you want your business to hit the mark, you’ve got to connect with your clients on three levels: past frustrations, present needs, and future aspirations.
Speak to what they value most, and you’ll not only catch their attention—you’ll earn their loyalty.
Past Perceived Voids
Think about it: the things that bothered us in the past—the gaps, frustrations, and “if only this existed” moments—are often what we value most today.
For your clients, these past voids shape what they value now. If they’ve been burned by slow customer service, they’ll prioritize quick support. If they’ve struggled with clunky software, they’ll value simplicity and ease of use.
By understanding what your clients have missed in the past, you can tailor your product to fill those gaps and speak directly to what they value today.
Present Pursued Virtue
What are your clients striving for right now?
Everyone has a list of things they consider valuable—things they believe make life or work better. These could be efficiency, innovation, reliability, or even work-life balance. Whatever they’re chasing today, your product needs to align with these virtues.
If your SaaS can help them achieve what they already deem important, you’re not just offering a tool; you’re offering a solution that fits seamlessly into their current goals and priorities.
Future Pursued Vision
Here’s where it gets interesting: people value things that they believe will help them achieve their future goals.
If a client envisions growing their business, they’ll value tools that promise scalability. If they aspire to become industry leaders, they’ll value cutting-edge features.
By tapping into your clients’ future aspirations, you can position your SaaS as the vehicle that will get them there. It’s not just about what your product does now—it’s about how it can help them achieve what they’re dreaming of.
In a nutshell, the wisdom for today is this: understanding your clients’ values isn’t just a nice-to-have—it’s the key to making your SaaS product truly resonate.