Starling Bank appoints Joe Gordon as new COO

UK challenger bank Starling has appointed Joe Gordon as its new Chief Operating Officer (COO). The move marks another step in Starling’s ongoing evolution, as it seeks to solidify its position as one of the leading digital banks in the UK. But what does this appointment mean for Starling, and how does Gordon’s experience align with the bank’s ambitious goals?

Joe Gordon will be stepping into the role previously held by Steve Newson, who is transitioning to the newly created position of Group Chief Technology Officer (CTO). Newson, a seasoned executive with extensive experience in engineering and technology leadership, has been instrumental in Starling’s technological advancements since joining from Cahootsy in 2016.

As COO, Gordon will be responsible for overseeing all customer operations, a crucial aspect for a bank that prides itself on user experience and digital-first banking solutions. His appointment is still subject to regulatory approval, but he is expected to assume the role next week.

Gordon brings a wealth of experience from a diverse range of industries. Prior to joining Starling, he served as COO of OVO Energy, one of the UK’s largest energy providers, for three years. His leadership at OVO was marked by a strong emphasis on customer experience, digital transformation, and operational efficiency—skills that are directly relevant to his new role at Starling.

Before OVO, Gordon was CEO of First Direct, HSBC’s renowned digital-first banking subsidiary. His time at First Direct saw him championing innovation and customer service, reinforcing the brand’s reputation as one of the UK’s most customer-centric banks. He has also held leadership roles at HSBC, BT, and Sainsbury’s, giving him a deep understanding of financial services, telecommunications, and retail—sectors that share Starling’s commitment to technological innovation and customer engagement.