London-based Slip, a pioneering female-founded tech startup, has successfully raised £2.5 million in seed funding, marking a significant milestone following its initial £750,000 pre-seed funding round in 2022. This new investment round, led by London-based Adjuvo, also saw participation from Haatch Ventures, Unbundled VC, the Side by Side Partnership, and several notable angel investors including ASOS’ Executive Vice President of Customer & Marketing, Dan Elton, and former CIO at Frasers and former CTO at John Lewis, Julian Burnett.
Slip is on a mission to transform the traditional receipt from a simple proof of purchase into a powerful tool that offers retailers deep insights into customer behavior, facilitates re-engagement, and rewards customers. The startup’s mobile technology provides a seamless transaction experience for consumers and delivers robust data analytics for retailers.
“With our technology, we’re turning receipts into a valuable source of customer insight, not just waste destined for landfill,” said Tash Grossman, Founder and CEO of Slip. Grossman was inspired to create Slip after a frustrating experience with a lost receipt, which prevented her from returning a faulty item. She partnered with co-founder and CTO Eddy Herman to bring her vision of a digitized, more efficient receipt system to life.
The newly secured £2.5 million will be used to enhance Slip’s technology further and to expand its current team of seven employees. The investment will also support Slip’s mission to help more retailers leverage receipts for better customer understanding and engagement.
In addition to the financial boost, Slip has appointed Myles Dawson, former Managing Director of Adyen UK, as Chief Commercial Officer, bringing his extensive experience to the startup’s leadership team.
Mark Foster-Brown, CEO of Adjuvo, praised Slip’s innovation, saying, “Slip has re-engineered the receipt into a tool that helps retailers better understand, re-engage, and reward their customers. We have been inspired by the drive and determination of Tash and the wider Slip team and are delighted to support their next phase of expansion.”
