Synthesia nears $3B round with NVIDIA after spurning Adobe

London-based AI video startup Synthesia is gearing up for a new funding round valued at around $3 billion, just months after rejecting a $3 billion buyout offer from Adobe, and this time, NVIDIA CEO Jensen Huang is expected to invest.

Founded in 2017 by Victor Riparbelli, Steffen Tjerrild, Lourdes Agapito, and Matthias Niessner, the company pioneered text-to-video generation, letting users create professional videos with lifelike avatars who can speak in over 120 languages.

Synthesia’s technology, built on advanced neural rendering and strict ethical controls, ensures every avatar is based on a consenting real person and all content meets enterprise privacy standards.

The company, which raised $180 million last year at a $2.1 billion valuation and recently passed $100 million in annual recurring revenue, plans to use the new funds to expand into the U.S. and Asia and accelerate research into real-time, interactive avatars.