UK-Based Superhog Raises £5.5M to Revolutionize Short-Term Rental Security

Superhog, a UK vacation rental risk management startup, has successfully secured £5.5 million in Series A funding. This funding round was led by notable investors, including 6 Degrees Capital, Hambro Perks (known for investments in Responsibly and Onin), and Solano Partners. These funds will enable Superhog to expand its product and engineering teams, hire senior operations professionals, and establish international hubs in the United States and Australia.

With this injection of capital, Superhog aims to further enhance its proprietary risk assessment and protection technology, offering a higher level of security for its users. The company will also extend its global presence, with a particular focus on key international markets, reinforcing its commitment to short-term rental communities in the United States. Superhog’s plans also involve workforce expansion, attracting top talent to support its growth initiatives and innovation.

Founded in 2019 by Andrew Boldt and Humphrey Bowles in the UK, Superhog’s mission is to assist property managers in minimizing risks and disturbances in the short-term rental sector. Their cutting-edge products are tailor-made to provide exceptional risk management for hosts, property managers, and online travel agencies (OTAs) in the rapidly growing short-term rental market.

Superhog’s risk management solutions have demonstrated a substantial reduction in incident rates and have facilitated property manager growth that surpasses industry averages. In the last two years, the company has expanded its client base to include over 800 property management companies worldwide, generating an annual recurring revenue (ARR) exceeding £5 million.

Humphrey Bowles, Founder, and CEO of Superhog, expressed his enthusiasm, stating, “We are thrilled to have the support and trust of our investors, who are helping us advance technology-driven security in the short-term rental sector, making it more accessible for property managers, hosts, and guests worldwide.”

Lucas Stoops, a partner at 6 Degrees Capital, commented, “Superhog impressed us with its remarkable growth in recent years. The company exhibits strong unit economics, excellent scalability, and is led by a world-class team. We are excited to join them on their journey.”

Dale Smith, CEO of the SDDE Smith Group, added, “We have been working with Superhog for several years now, and every year the team and the technology have helped us find new and improved ways to protect our property owners, our guests, and at the same time, increase our profitability as a property manager.”