Today: Feb 14, 2025

London-based Threedium Secures $11 Million to Revolutionize 3D E-commerce

1 year ago

While the metaverse may not be as buzzworthy as it was last year, companies are actively pushing forward with immersive technologies to advance the industry. Among these innovators is Threedium, based in London, a company focused on 3D and augmented reality (AR) solutions for enterprises. Threedium recently announced an $11 million funding round, with leadership from Interpublic Group and Olma Partners, both listed on the NYSE.

Notably, the round also saw participation from Mesh Consensys, Reflexive Capital, Nirvana Family Office, Lyra Ventures, Edenbase, and Kinisis Venture Fund I, all prominent players in the Web3 investment and development space.

Threedium’s primary goal for this injection of capital is to advance spatial computing and 3D content production on the web. They also plan to invest in further research and development of AI to enhance the efficiency of 3D models. This strategic funding will help the company expand its reach by bringing immersive storytelling to a broader range of global brands.

Threedium’s Mission to Transform High-Fidelity 3D Commerce

Established in 2017 and led by Mike Charalambous and Dusan Odobasic, Threedium provides a comprehensive suite of 3D developer tools, APIs, a Web Engine, and enterprise services, including an asset management and deployment platform. Their offerings enable the creation and launch of ultra-high-fidelity 3D and AR experiences for web and mobile platforms. Threedium takes pride in being the sole company to have developed a proprietary file format known as .TUF. This format safeguards intellectual property from AI and web theft, setting it apart from other open-source platforms.

Threedium’s 3D and AR engine empowers brands to showcase their products as hyper-realistic 3D assets. This allows customers to interact with the products, enabling actions like zooming in or out, viewing from any angle, trying on, and even adjusting color, size, or material before making a purchase—all directly within a web browser or app.

Threedium’s clientele includes prestigious names such as Louis Vuitton, Fendi, Bulgari, LOEWE, Tommy Hilfiger, Diageo, Girard Perregaux, and NuOrder Lightspeed. Mike Charalambous, Co-founder and CEO of Threedium, emphasized the changing landscape of e-commerce, saying, “The world of static 2D e-commerce is becoming outdated. Consumer behavior is evolving, and forward-thinking brands recognize the need to meet demands for enriched, customizable experiences on the spatial web. This new round of investment underscores the trust investors have in our mission to revolutionize digital landscapes, equipping businesses with engaging and immersive capabilities.”

Dusan Odobasic, Chairman and Chief of Technology at Threedium, added, “We are setting the standard for 3D on the web, providing an omni-channel solution that enables brands to seamlessly distribute assets across all channels, files, and agencies. This integration with various workflows highlights 3D technology as a pivotal tool for standing out in modern e-commerce. The lines between online and in-store shopping are blurring, and AR is becoming the norm in every omni-channel product-buying experience. Those who do not adapt will be left behind.”

Dipak Pandya, Head of Product & Tech at Lightspeed POS, stressed the benefits of Threedium’s immersive 3D technology for brands, noting cost savings, sustainability commitments, and improved product visualization by replacing static images with detailed interactive 3D content on the web. Threedium’s innovative approach is poised to redefine the e-commerce landscape.

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