The company’s valuation has surged to €1.5 billion ($1.75 billion), a milestone that places it among some of the region’s largest and most successful payments players, including Dutch giant Adyen, whose scale still far exceeds Flatpay’s but now looks a little less out of reach.
What’s powering Flatpay’s steep rise?
A very simple bet: that small and midsize businesses (SMBs), which make up 99% of European companies—are hungry for easy, transparent payment tools. While competitors often offer complex fee structures or broad, software-heavy ecosystems, Flatpay keeps it deliberately straightforward.
Merchants pay a flat transaction rate to use its card terminals and point-of-sale (POS) systems. No surprises, no hidden layers.
That clarity appears to be hitting a nerve. The company says it now serves around 60,000 customers, a remarkable leap from 7,000 in April 2024.
It’s one of the fastest adoption curves in the European payments sector in recent memory.
But valuation isn’t the metric CEO and co-founder Sander Janca-Jensen is most focused on. For him, the real headline number is revenue.
“We crossed €100 million of ARR in October,” Janca-Jensen told TechCrunch, adding that the figure is rising by nearly €1 million per day.
For a company that only launched three years ago, that trajectory is unusually aggressive. And it’s not expected to slow: the CEO says the plan for 2026 is to grow annual recurring revenue by another 300%, aiming to end the year with €400–€500 million.
Rapid expansion comes at a cost.
Flatpay is still unprofitable, so the company has raised €145 million ($169 million) to fuel the next stage of its growth.
The round comes from AVP, Smash Capital, and Dawn Capital (the lead investor in its previous round), with notable prior participation from German soccer player Mario Götze.
This fresh capital is earmarked not just for scaling sales, but also for moving deeper into Flatpay’s existing footprint, Denmark, Finland, France, Germany, Italy, and the U.K., and expanding to one or two new countries in the next year.
While Flatpay isn’t revealing which markets those might be, public job listings hint strongly at the Netherlands.
The company currently employs 1,500 “flatpayers” and plans to double that by the end of next year. The growth of staff is not merely a side effect, it’s positioned by the company as a strategic metric on par with revenue, because of how Flatpay sells its product.
