UK Government Launches Digital Skills Brand to Attract Top Tech Talent to Civil Service

The Cabinet Office has unveiled a new brand, “Government Digital and Data,” aimed at recruiting top-tier technology talent to key public sector roles. The initiative reflects the government’s commitment to fostering digital innovation and artificial intelligence (AI) capabilities to enhance public services in the long term. The announcement comes as new figures reveal a significant surge in the proportion of digital, data, and tech specialists within the Civil Service. Over the past five years, this percentage has nearly doubled, growing from 2.8% in 2018 to 5% in 2023. This surge positions the UK Government as one of the largest employers…